Independent practice · separate from GFX
Patrick Duffy
Editorial, creative direction, destination storytelling and cultural programming.
A cultural strategist, editor and partnerships lead working at the intersection of sustainability, design, media and travel. Available for commissions and collaborations independently of his role as founder of Global Fashion Exchange.
What he does
Editorial & content creation
01Interviews, profiles, features and long-form writing for print and digital, with editing and editorial direction where the project needs it.
- Interviews & profiles
- Features & long-form
- Editorial direction
- Commissioning
Creative direction
02Concept, casting and art direction for shoots, campaigns and cultural moments — with production oversight from treatment to delivery.
- Concept & treatment
- Art direction
- Casting
- Production oversight
Hospitality & destination storytelling
03City and hotel narratives, place-led brand content and travel features that treat a destination as a story rather than a backdrop.
- Destination features
- Hotel & city narratives
- Brand storytelling
- Content programmes
Cultural programming & partnerships
04Programme design, panel curation, keynote hosting and partnership development for institutions, conferences and cultural platforms.
- Programme design
- Moderation & hosting
- Partner curation
- Talent booking
Editorial point of view
Fashion, place and culture belong in the same story.
Commissions range from a single long-form interview to a season of content and a programme of live conversations. Each brief is scoped directly, with deliverables and timeline agreed in writing before work begins.
Hospitality and destination commissions are available; selected published work appears below.
Selected work
Roles and deliverables.
Each entry names what was actually delivered, with a link to the published work where one exists.
IRK Magazine
Paris / global · ongoing
Role
Sustainability & Positive Impact Director; Editor-in-Chief, IRKLiving
Deliverables
Editorial leadership, commissioning, features on sustainability and culture.
ViewMara Hoffman on closing her brand
IRK Magazine · feature
Role
Writer and interviewer
Deliverables
Long-form interview on purpose, endings and the ethics of enough.
ViewPandemonia transforms the museum experience
IRK Magazine · feature
Role
Writer
Deliverables
Cultural profile and scene report.
ViewFashion Futures — Riyadh, Paris & New York
2019–2022 · Saudi Fashion Commission, via Richard Attias & Associates
Role
Programming and partnership delivery with Global Fashion Exchange
Deliverables
Swap and vintage programming woven into an international conference platform.
ViewAlso: conversations on circular fashion and overconsumption on Wardrobe Crisis and The Nugget.
Enquiries
Commission a project.
Send the brief — publication or client, deliverables, timing and budget range. Patrick reviews these directly.
This route is for editorial and creative commissions. For Global Fashion Exchange partnerships, use For Cities or Contact.