A swap format, scaled into a civic practice.

GFX began with a single swap and a simple premise: extend the life of what already exists, and make doing so social, stylish and public. That premise has since been delivered as public activations, campaigns, education programmes and toolkits used by governments, institutions and global brands.

Our work sits between culture and civic life. A swap can activate an empty high street, give a museum a participatory format, or turn a conference into something a resident can actually join. The format is consistent; the programme around it never is.

We work with organisations ready to change something — not to license a logo onto an event. Where a partner needs something we're not the right fit for, we say so.